We created a complete lead-generation system for Eckhart Tolle’s online course suite. Starting with the website development, we integrated GA4 analytics, custom events, and conversion tracking. We built an extensive semantic core targeting mindfulness, presence, consciousness work, emotional regulation, and non-dual spirituality — ensuring precise keyword relevance for Google Ads traffic. The campaigns were structured for different product tiers: introductory programs, themed deep-dive courses, and premium transformation journeys. Combined with strategic retargeting and creative personalization, the funnel attracted over 7,000 high-quality leads across multiple countries. Consistent optimization allowed us to maintain strong conversion rates and scale the campaigns without increasing CPL.
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