We created a high-converting website and a full webinar-based sales funnel for Sotheby’s Cyprus, targeting European and CIS buyers of premium real estate. The structure included: — a webinar registration page; — automated email + messenger drip sequences; — landing pages for direct property inquiries; — purchase-intent retargeting flows. We launched Google Ads and Facebook Ads in parallel: direct purchase campaigns for high-intent users and a webinar funnel for colder audiences needing education and trust. All tracking was implemented through GA4 and Meta Pixel with event-level optimization. The funnel consistently delivered high-quality real-estate leads for luxury properties worth hundreds of thousands of dollars.
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