Google Ads for TotalFit App Installs (Tier 1 Focus)

We launched Google Ads App Campaigns for TotalFit, a conscious-fitness mobile app, targeting Tier 1 markets with emphasis on the United States. Configured GA4 and App Store/Firebase tracking for install goals, optimized creatives, and structured campaigns for maximum ROAS. Using UAC (Universal App Campaigns), we achieved a stable volume of installs with high retention and strong performance in premium markets.